educational programs, curriculums, publications, and media, with ancillary products and services
We inspire children and adults to tell
their stories
through art and unlock
their creativity
using various art mediums with fun, unique and simple methods.
RAZ Purpose
We encourage people to express their contribution to the world through stories and appreciate other people's uniqueness through cultural arts, transformational growth, and healing.
NICHE
Storytelling skills including drawing, painting, sculpting, building, story structure, storyboarding, stop-motion animation
Self-discovery, personal growth, interpersonal relations in diversity, exploration
Incorporating the cultural arts with an educational, spiritual, and entertaining approach, as a mechanism to explain and enhance the world in which we live through an exploration of creativity.
Adding S.T.E.A.M. to the S.T.E.M. system of education - Science, Technology, Engineering, Art, Mathematics
The critical process of creativity and innovation
BIG PROMISE:
Be YOU, Create & Elevate
Everyone is free to express their uniqueness through ART without shame or judgment
The RAZ METHOD is based on 3 CORE PRINCIPALS:
You are Unique and Special
Magic is Real, Fear is Fake
You are Endlessly Powerful
UNIQUE SELLING PROPOSITION (USP)
We help students of all ages discover their unique place in the world, identify their connection to themselves and their community, appreciate the gifts and differences in others, and learn everyday life lessons through the arts.
GUARANTEE
Experience with various art mediums
Learn a life lesson or a new skill
Enjoy and create new memories
TARGET MARKET
People looking for creativity, education, and personal growth
Children ages 4-15, teens, adults
Parents or guardians of children ages 4-15
Elementary and middle schools
Have Passion
Come to work with excitement; love what you do
View this as more than just a job
Professional and personal growth
Be Committed
Despite all the difficulties and disagreement, stick to the goals
Accountable for your job responsibilities
Follow through with your assignments
Develop Leadership
Think outside the box for creative ideas; be ready to implement them
Encourage your team, treat them with respect, be open to their ideas
Be able to solve immediate problems and resolve conflicts
Be a Team Player
Listens to others with tolerance
Communicate with your teammates, speak up when needed
Ask questions, give feedback, offer new ideas, address the issues
Be Open-Minded
Be open to new and d ideas
Have tolerance for people with different beliefs and points of view
Accept feedback and constructive criticism
Have Flexibility
Be ready to adapt to new, different, or changing requirements
Have patience with the process
Pay attention to small details, while remembering “The Big picture”
Shine Your Light
Know your strengths and develop them
Understand your role in the company’s mission (your belonging)
The Problem, and RAZ Solution
First, the Problems
Space and Material
Making art can be too messy and not everyone has the proper space and materials to create and practice art
Education & Understanding
Preconceptions and ignorance about different cultures
High expectations to create perfection, and negative feedback
One cannot make money with art, or art cannot become a career
Social Interaction
Fear to express one’s opinion, failure, rejection, not being heard
Comparing yourself to other people
Overused screen time
Mental Health
Stress, anxiety, loss, grief, social distancing, and isolation
Inability to express oneself with words, and manifest one’s thoughts and desires
Second, the RAZ Solutions
Main Products
Making Art Through Storytelling - - Curriculum and program of after-school classes with art
Art Around the World Tour & Great Treks - - Summer camps with art for kids, winter, spring, and holiday day camps
Birthday Parties - - 2-hour hands-on experience with two art activities
The City of RAZ & The Hidden Light - 2 original stories - for coloring books, musical plays, workshops, art kits & media
Space and Material
RAZ studio provides a safe space and a variety of materials to make messy art projects
Education & Understanding
RAZ instructors educate, plan and teach projects on various cultures from around the world
We promote respect, understanding, and caring for each other.
We help students to discover what they enjoy the most and improve their technical skills.
RAZ’s teaching methods promote imagination, curiosity, and let students dream and work towards their goals, & potential future careers.
Students learn how to enjoy the process instead of being fixated on the result
We believe that children’s biggest flaws, in fact, their superpowers
Social Interaction
Children learn to interact with each other in a creative non-judgemental environment and open space, by making individual and team art projects, playing games
We developed unique techniques to identify, express, and overcome students’ fears
Mental Health
Preteen and teen classes, and counselor opportunities
RAZ classes and projects provide hands-on activities to express oneself and relax with the freedom to experiment with different mediums
RAZ Projects in Development
Rent a bigger building
a few rooms (3-5) for different ages and different activities
outside space for physical activities and sports during camps
facility for adults to host larger events
Improve the website for ease of navigation and registration, which can offer online classes and lessons with videos. Add a store with RAZ products.
Hire and train more teachers - professionals to teach different classes in the studio and outside - RAZ after-school program in other schools and lead birthday parties.
Make course packages, RAZ unique program Making Art through Storytelling with 6 main courses for ages 4-15. This will be offered to the schools for the after-school Art program and will be recorded to sell online. This will become our franchise for more art studios nationwide and around the world.
Make our camps bigger: advertise in more places, train teen counselors, improve our art projects, and add technology, dance, music, and sports.
ART Around the World - all our best summer camp projects from 2 years.
Create a book on Art Projects
Sell it online and to all the bookstores. This will be useful for the art teachers, schools, and parents.
Create and sell Art Kits for classes, holidays, and workshops.
Painting, Color wheel
Animal Collage
Building House
Chanakya
Thanksgiving Centerpiece
Winter lights Painting
The City of RAZ Original Story: about a royal family who lost the queen in a mysterious way, leaving the king to rule his kingdom and raise his children all by himself. Throughout the story, the children learn about the coexistence of light and darkness, the order of colors, and children’s roles in their family and the world. The story ends with a shocking secret about the City of RAZ.
Improve Musical Play - to hire professionals:
Play writer - to edit the play
Costume designer for costumes and accessories.
Set designer to build stage sets
Make Comic Book based on the play - hire a writer, an artist, and a colorist.
Make art kits and video instruction: painting color wheel, character collage with fabrics (maybe more)
The Hidden Light Original Story: about the holiday of Hanukkah, the holiday of lights and miracles. It teaches us how lighting the menorah with olive oil awakens our desire and our true soul’s purpose. In this eccentric tale, inspired by stories from the Midrash and Zohar, a 14-year-old boy travels through time to save a magical oil jar from the immortal villain, whose goal is to stop all the miracles from happening in the world.
Print the 2nd edition of the updated coloring book and publish it.
Make and publish it in color
Distribute both books everywhere - Amazon, bookstores, online stores, Jewish stores, etc.)
Make and sell Chanukiya DIY kits
Pitch and sell The Hidden Light script as an Animated Film - Write a proposal and prepare a presentation.
